How Outsourcing Can Help Your Business Flourish

An outsourcing partner can help accelerate business functionality for small-scale companies or large-scale organizations alike. Outsourcing business processes entails multiple benefits proving to be a boon for many companies in the present times. As outsourcing drives success and growth, most companies outsource at least some part of their operations to third-party service providers.

There has been a further increase in outsourcing requirements ever since the pandemic as more and more companies have started working remotely. Successful outsourcing of business processes offers many benefits making it invaluable for business success. Read below to learn more about outsourcing and what business functions to outsource for maximum benefit. Also, find out how a business can grow and scale its productivity and efficiency through outsourcing services.

Understanding Outsourcing

Outsourcing is a practice of businesses for getting the tasks performed by a third party for an arranged price and duration. Businesses typically outsource their work to specialized firms, contractors, and freelancers for executing a variety of roles. Some of the common business process outsourcing (BPO) instances involve accounting, SEO (Search Engine Optimization) copywriting, web development, data entry, product listing, and payroll management. Remember not to get confused between the idea of outsourcing and offshoring since the latter requires the completion of tasks from foreigners to leverage lower labor costs.

Which Tasks Can You Outsource?

While there is a range of functions that you can consider outsourcing, letting the professionals do some of these can provide even better results for your company. Some of the activities that you can take into account are as follows.

• Marketing: Great marketing is essential for increasing brand awareness among potential customers, but it is unbelievably time-consuming. So, if you really wish to augment the consciousness of your business, you must develop your online presence. Whether it is writing content optimized with SEO, a social media campaign, or shooting professional videos of products, not every in-house marketing team can perform the tasks with expertise. In such scenarios, seeking the help of a digital marketing agency or skilled freelancers can greatly aid in the development of your business’s marketing strategy.
• Logistics: If yours is an e-commerce business, outsourcing logistics can be one of the best decisions that you can make for your business. A third-party provider can manage fulfillment, returns, deliveries, transportation, as well as inventory, and warehouse handling.
• Human Resources: With the development of a business, the need to manage employees and their payroll increases. If you are not hiring candidates regularly, outsourcing recruitment tasks and human resource requirements can be cost-effective in the long term.
• IT Services: If your business does not require the employment of heavy technological equipment, then outsourcing your company’s IT services can be highly beneficial for your company. Not only can you pay for the services merely when they are necessary, but you can also obtain help from experts in the industry. They can assist you in device setup, business processes, and several other tasks.
• Accounting: Business accounting tasks like billing, invoicing, tax filing, and bookkeeping are essential but tedious. Unless you have enough money to afford an accountant for your business, you must consider outsourcing to seek professional aid. An accounting agency will avoid errors in calculations and thus, prevent the chances of you landing in legal troubles.

How Can Outsourcing Be Advantageous for Your Business’s Growth?

Several business owners typically outsource various jobs to get their work done with expertise. According to a report, businesses worldwide spent $75.2 billion on outsourcing security in 2021. Nearly 300,000 tasks are outsourced outside the US every year. The question that arises here is why business owners are optimistic about outsourcing. Why can they not simply hire employees for their business processes? The answer to these questions lies in the numerous advantages that outsourcing offers.

If you have been curious about how working with third parties has the potential to be advantageous for the growth of businesses, wonder no more. In this section, we will discuss how outsourcing can make your business flourish. In other words, how BPO can be beneficial for your business.

#1: Obtain Expert Advice in Every Field.

An individual can be knowledgeable in several aspects but can be an expert in limited fields. You, as an entrepreneur, might be well-versed with everything about your business. However, it is possible that you are not aware of the ways in which you can grow it. For instance, you may be a professional when it comes to the impact your product has on your target audience, whereas you are not an expert with regard to the content creation for your business’s online presence. In such a scenario, you will have two choices – either hiring employees to perform the required tasks or outsourcing your work.

If you opt for the first option and hire potential candidates, you will have to train them based on your company’s objectives, provide them with a regular income, and even ensure their productivity. In contrast to this, outsourcing would mean paying professionals only when you want to get the work done. What’s more, employee productivity and training would no longer be the issues you need to deal with. Hence, you get higher-quality work at a low price.

#2: Experience Higher Levels of Productivity.

As stated in the previous paragraph, employee productivity is a problem that several businesses face. On some days, the quality is compromised and on other days, the employees provide lower productivity levels. Therefore, entrepreneurs are required to monitor and maintain their employees’ work efficiency. However, even with low productivity levels, the amount of money spent on employees is the same. The best solution to avoid such problems is to outsource the work. This way, you will be able to focus more on business strategies, marketing, and customer experience. By ensuring the smooth functioning of the major business operations, you and the in-house teams will be able to focus on other areas that need more attention.

#3: Reduce the Overall Business Costs.

Irrespective of the extent to which your business is flourishing, your primary aim should always be to minimize costs and reduce risks. If you are a small business owner, you are likely to have a limited budget and thus, lack the potential to grow. This is why reducing overall costs can benefit greatly. One of the ways in which you can do this is through outsourcing.

When you hire individuals, you must pay them regularly even when you are not in need of their services. Contradictory to this, outsourcing means paying only when you need to get the job done. Since it is contract-based, you can save up a lot of money and invest these savings for growing your business. The agency or company that you outsource the work to can make effective use of your resources in an innovative manner, saving your time and effort as well.

#4: Enhance Your Business Processes and Perspective.

You might be well-informed about the ins and outs of your business but gaining an outsider’s perspective is always for the best. An outsourcing agency will be willing to explore novel opportunities and avenues that might not have occurred to you. If you outsource your marketing tasks to a company, they will likely part with the ineffective strategies and develop more accurate and operational campaigns. According to a report, 34% of the outsourced tasks are related to digital marketing. This clearly justifies that an added perspective is beneficial for a business’s branding.

#5: Diversify Your Team.

With the expansion of your business, you need more individuals who can aid in promoting your services, products, and brand overall. However, augmenting the team size will not solely help you scale your business. It is crucial to ensure that all the team members have the potential to deliver high-grade work on an everyday basis. Since it is not practically possible to obtain excellent performance regularly, outsourcing can be of great help.

Outsourcing your work to an agency means that your work will be done by a variety of specialists, strategists, and other experts who possess valuable skill sets. This will help you, in the long run, to keep up with the rising expectations and demands of your growing business.

#6: Maximize Flexibility.

Working with an in-house team means fixed timelines and pre-determined working hours. This is not the case when you outsource business tasks because of the increased flexibility for meeting the changing commercial and business objectives. Moreover, the number of individuals working on a specific task can be variable based on the need to meet deadlines. Thus, outsourcing can prove to be highly beneficial in developing your venture in the long term.

The Bottom Line

In the coming years, the market for business process outsourcing is likely to increase to a great extent due to the benefits it offers to both small-scale and large-scale businesses. By outsourcing your business tasks, you can obtain high-quality work at lower costs in the longer run. Professionals with valuable skills and expertise in their relative fields can help you increase brand awareness and meet your customers’ ever-rising demands. While you let the agencies do major business jobs, you can move your focus to other operations that need your attention. Overall, your business will grow when you decide to outsource the critical tasks of your business.

Aron Vaidya

Originally published Mar 30, 2022 06:03:03, updated Dec 13 2024

Topics: Business Process Outsourcing, IT outsourcing, Outsourcing Services, Recruitment Outsourcing