Social media can be the perfect place to find candidates if you know where to look. Digital networking platforms provide hiring professionals an excellent opportunity to source talent for current openings. At the same time, recruiters use social media to connect with passive candidates and build a talent pipeline for future hiring.
Therefore, social media recruiting is an essential element of the talent acquisition strategy for hiring professionals to adopt in this digital era. Social media platforms often serve as the best online recruitment channels for sourcing candidates. However, the key to sourcing talent on social media is to select the right channel.
To help you make that choice, we have listed below the ten best social media recruiting tools used for talent sourcing.
LinkedIn is the world’s largest professional network and the most popular social media platform used for sourcing candidates. LinkedIn helps you find candidates who are actively searching for jobs. You can also use LinkedIn to connect with passive candidates and build a talent pool for future hiring requirements.
Facebook is one of the world’s largest social networking sites, with over 2 billion global users. The sheer size and global presence of Facebook give it an indisputable advantage over other social networking sites used for connecting with potential candidates. Facebook has a dedicated job board and provides countless ways to interact with top talent and build an employer brand.
There is a substantial early mover opportunity for recruiters to leverage this platform as a tool for talent sourcing. Instagram is immensely popular with millennials, who constitute the largest part of the global workforce. Its visual format provides an excellent opportunity to captivate audiences’ attention and establish a personal brand.
Twitter, used by millions of users worldwide, is a go-to source for news, events, and engagement. Companies build their professional brand on Twitter, and it is also used as a medium of free-flowing communication by candidates. Potential candidates use it to communicate directly with the recruiters and hiring managers.
Glassdoor can be extremely helpful in social recruiting efforts and connecting with a talent pool. People following the company profile are already a part of the company’s warm contact pool and are interested in what the company is selling. Many recruiters believe that most people on Glassdoor are actively searching for a new opportunity.
Quora is a community-based question-answer networking platform used by recruiters to source passive candidates. It provides access to industry experts and specialists and can serve as a useful tool for social recruiting.
GitHub is a specialist social sourcing platform where developers showcase their best work. Their profiles are available publicly, and it is best for recruiting technical candidates for the IT industry. It helps in creating a targeted outreach and yields better responses from candidates.
Meetup is another excellent platform for social recruiting across all industries. It offers a wide range of community networks with geographical sorting. As a recruiting tool, it can be used to plan social meetups for professional interest groups.
9. Stack Overflow
Stack Overflow is a social network hotspot with a vast passive candidate resource pool of developers and IT experts. It is a tech specialist site with a job board and offers free registration and paid business and enterprise options.
Jobvite is a site that allows you to maintain an online applicant tracking system. It can be tailored to suit your needs, hiring requirements, and track applicants. Jobvite Refer is an excellent social recruiting solution that allows sharing job invites through social networks and is a great source for employee referrals.
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Originally published Apr 27, 2022 12:04:35, updated Apr 27 2022