If you are still putting out job advertisements without any research and hoping to find quality candidates, much less purple squirrels, then you are not doing recruitment right. In this age and era, thorough research leveraging market mapping and competitor benchmarking to understand the current talent landscape and latest trends in the jobs market is a necessity and not a luxury. This step allows you to make informed decisions pertaining to building your recruitment business’ talent strategies and growth plans.
Market mapping is a crucial process for recruitment and staffing agencies keen to identify and assess the talent’s availability and demand across their niche jobs market. It sheds light on the geographical spread of the talent and enables you to determine the potential locations of where you can find the most valuable candidates. It also helps you pinpoint the candidates’ skill level, their expectations for specific roles, and future growth. This process is especially beneficial to staffing companies entering new market seeking to understand the level of skills required, demand and location of the target candidates.
Market mapping also includes in-depth competitor research and analysis, enabling you to attract and recruit the best candidates for your customers. Understanding the competitive landscape proactively allows you to better understand the market, which also prepares you for its volatility.