What Senior Living Gets Right and Still Needs to Fix

What happens when the senior living sector builds for what residents don’t want—or can’t afford? In this episode, Steve Moran, founder of Senior Living Foresight, joins host Philip Hillman for an honest conversation about what’s really holding the sector back. 

They dive into development slowdowns, the affordability gap, and why “luxury care” might be the wrong answer for the next generation of residents. From operator vs owner tensions to the role of purpose in staffing, this episode is a no-fluff discussion on how to realign care, cost, and culture in senior living. 

What’s the Episode About? 

• Why development isn’t just about interest rates anymore 
• The affordability illusion and what boomers actually want 
• Staffing models that retain talent through respect and purpose 
• How owners and managers are drifting apart on priorities 
•  New design and finance ideas to serve the mid-market
• What’s needed to reconnect the business with its mission 

About Our Guests 

Steve Moran
Steve Moran is the founder of Senior Living Foresight, one of the most widely read and respected platforms in the U.S. senior living industry. Known for sparking candid dialogue and pushing for innovation in care models, Steve brings decades of experience and a passion for making aging better. 

Philip Hillman
Philip Hillman is a Senior Consultant at QX Global Group and a pioneer in the living sector, having advised on the evolution of PBSA, BTR, and senior housing for over 35 years. Formerly Head of Alternatives at JLL, Philip brings deep insight into the intersection of investment, operations, and impact.