Topics: Candidate Sourcing, candidate sourcing metrics, candidate sourcing strategy

Are your Candidate Sourcing Efforts Paying Off? 5 Essential KPIs to Measure | Infographic

Posted on January 12, 2024
Written By Sakshi Sharma

KPIs ot measure candidate sourcing efforts

In the ever-evolving landscape of recruitment, sourcing top talent is a continual challenge for organizations. The success of candidate sourcing efforts directly impacts the quality of hires, time-to-fill positions, and overall recruitment costs. To effectively measure the efficacy of candidate sourcing strategies, recruiters rely on Key Performance Indicators (KPIs) that provide them valuable insights into the effectiveness of their efforts. Let’s delve into five essential KPIs that play a pivotal role in evaluating and optimizing candidate sourcing outcomes.

KPIs to Measure Candidate Sourcing Efforts

1. Time-to-Fill (TTF): The Time-to-Fill metric is a crucial indicator of how efficiently a position is filled. From the moment a job opening is posted to the date a candidate is hired, TTF measures the duration. A shorter TTF is indicative of streamlined processes, effective candidate sourcing, and an agile recruitment strategy. It not only reduces the cost per hire but also ensures that critical positions are filled promptly, minimizing productivity losses.

2. Source of Hire: Understanding where successful hires originate from is fundamental. Source of Hire KPI tracks the channels or platforms through which candidates discover job openings and subsequently apply. By analyzing this metric, recruiters gain insights into the most effective sourcing channels, be it job boards, employee referrals, social media, or recruitment agencies. This information aids in optimizing resource allocation, focusing efforts on channels that yield the best results, thus maximizing the return on investment in sourcing initiatives.

3. Quality of Hire: Beyond simply filling a role, assessing the impact and performance of new hires is critical for long-term organizational success. Quality of Hire KPI evaluates the overall contribution and success of a candidate within the company. This metric relies on various factors, including job performance evaluations, cultural fit assessments, and retention rates. Research shows up to 80% of employee turnover is due to poor hiring decisions. A high-quality hire not only meets the job requirements but also aligns with the company culture, positively influencing team dynamics and organizational productivity.

4. Cost per Hire: Recruitment efforts come with associated costs, and monitoring these expenses is essential for effective budget management. Cost per Hire measures the total recruitment expenditure divided by the number of hires. By analyzing this metric, organizations gain insights into the financial implications of their sourcing strategies. Lowering the cost per hire signifies efficiency in the recruitment process and highlights areas where cost-saving measures can be implemented without compromising on the quality of talent acquired.

5. Candidate Conversion Rate: The Candidate Conversion Rate metric tracks the percentage of candidates moving through different stages of the recruitment process. A high conversion rate indicates an engaging recruitment process and effective communication with potential hires. Analyzing this KPI helps identify bottlenecks in the recruitment funnel, allowing for adjustments to be made to improve the candidate experience and increase the likelihood of securing top talent. The average conversion rate from application to offer is approximately 20%, as reported by a survey.


In the competitive landscape of talent acquisition, leveraging data-driven insights through these essential KPIs is integral to optimizing candidate sourcing efforts. Recruiters armed with these metrics can fine-tune their strategies, align resources effectively, and attract high-quality talent. Continual monitoring and analysis of these KPIs empower organizations to adapt and evolve their sourcing tactics, ensuring they stay ahead in the quest for top talent. As an offshore recruitment service provider QX Global Group specializes in offering the most effective candidate sourcing services for various industries including healthcare, manufacturing, engineering, technology and many more. Speak to our experts today to find out more about the best candidate sourcing strategies for your business.

Originally published Jan 12, 2024 10:01:10, updated Feb 08 2024

Topics: Candidate Sourcing, candidate sourcing metrics, candidate sourcing strategy

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