Topics: Finance and Accounting Transformation, Hospitality Accounting
Posted on April 02, 2025
Written By Priyanka Rout
For nearly a century, USALI has been the hidden language of hotel finance—a standardised system quietly governing how owners and operators measure success. But the 12th Edition, launching in 2026, isn’t just another update.
It’s a seismic shift that will rip the curtain back on loyalty program costs, expose hidden operator fees, and force the industry to confront a question it’s avoided for decades: What are we actually paying for?
Consider this: A hotel owner today might see a $20 line item for a ‘system support fee’ buried in their P&L. By 2026, thanks to USALI’s new Brand & Operator Cost Schedule (Schedule 16), they’ll discover it’s actually a charge every time an employee resets a password—adding up to thousands per year. That’s the power of this revision: transparency that could rewrite owner-operator relationships.
The changes go deeper. For the first time:
Why act now? Because the smartest hotels aren’t waiting until 2026. They’re using 2025 to track data under the new standards—ensuring they’re not blindsided when compliance kicks in. The message is clear: In this new era of financial accountability, the early adopters will control the narrative—and the profits.
What’s New: The new edition introduces discrete expense categories specifically for loyalty programs, breaking down costs into distinct categories such as point redemptions, marketing, and IT.
Why It Matters: Previously, the costs associated with loyalty programs were aggregated, making it challenging for hotel owners to discern specific expense drivers. This change brings clarity and transparency, revealing the true cost of maintaining loyalty programs.
Implications:
Action Steps:
What’s New: A new dedicated schedule for tracking all costs and revenues associated with executive lounges, including labor, food and beverage (F&B), and direct revenues from lounge services.
Why It Matters: Executive lounges, while providing value to premium guests, often operate at a loss. The ability to track these costs and revenues separately provides critical data for evaluating their financial viability.
Implications:
Action Steps:
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What’s New: Hotels are now required to track and report Full-Time Equivalent (FTE) employees by department, correlating these figures with operational metrics such as rooms occupied.
Why It Matters: Labor management is crucial in hospitality, and standardising FTE reporting enables better comparative analysis and operational efficiency.
Implications:
Action Steps:
What’s New: Consolidation of all fees related to brand and operator services into a single, comprehensive report, covering areas like training, IT support, and recruiting.
Why It Matters: This consolidation exposes previously obscured fees, such as minor but frequent IT charges, and provides a clearer picture of the total cost of brand and operator services.
Implications:
Action Steps:
What’s New: The utility department’s renaming and the expansion to include detailed data points on energy (including renewables), water, and waste management.
Why It Matters: This change aligns with global shifts towards sustainability, providing critical data for compliance with environmental standards, and enhancing eligibility for green financing.
Implications:
Action Steps:
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What’s New: Introduction of the first standardised reporting framework for All-Inclusive resorts, categorising revenues into package-based and a la carte services.
Why It Matters: The All-Inclusive segment is rapidly growing but previously lacked a standardised approach for financial reporting. This framework facilitates better financial management and clearer performance assessments.
Implications:
Action Steps:
The USALI 12th Edition isn’t just another accounting update—it’s a seismic shift in who holds the power in hospitality finance. For years, owners have operated in the dark, forced to accept vague line items and “trust us” explanations from operators. Now, with surgical precision, these new standards will expose what’s really been happening behind the P&L curtain.
Loyalty programs will have to prove their worth. Executive lounges can no longer hide their losses. Every dollar spent on brand-mandated initiatives will face scrutiny. This isn’t merely compliance; it’s financial daylight.
What makes this moment extraordinary isn’t just the transparency—it’s the opportunity. The hotels that move fastest will turn these changes into weapons. Imagine negotiating management contracts armed with irrefutable cost data.
Picture walking into lender meetings with standardised sustainability metrics that unlock green financing. Envision optimising labor models with FTE benchmarks your competitors don’t even track yet. The early adopters won’t just be ready for 2026; they’ll enter it leaner, smarter, and more profitable.
But this revolution has an expiration date. The window to prepare—to audit contracts, upgrade systems, and train teams—is already closing. When the first 2026 reports land, there will be two kinds of hotels: those using this data to drive decisions, and those scrambling to explain why their numbers look worse than everyone else’s.
The question isn’t whether you’ll adapt to the USALI 12th Edition. It’s whether you’ll do it with enough time, enough insight, and enough boldness to come out ahead. Because in this new era of financial transparency, ignorance won’t just be bliss—it’ll be expensive.
If you want to know more about the USALI changes, click here.
Originally published Apr 02, 2025 04:04:34, updated Apr 02 2025
Topics: Finance and Accounting Transformation, Hospitality Accounting