Our client, Asian Business Publications Limited (ABPL), is a leading publisher that manages several publications catering to the needs of the Asian community in the UK. Over the last 40+ years, ABPL has built a committed base of readers and advertisers and with over 500 customers purchasing multiple advertisements across publications, effective accounts receivable service is essential to optimise cash flow.
Our team worked closely with the ABPL’s in-house team to gain a clear understanding of their business model and their relationship with the customers. During the initial stage, QX helped the agency recover 40%-50% of their outstanding payments. At the same time, we introduced systems for a better customer experience and introduced reports that gave ABPL a greater visibility on key information related to the payments. To achieve this, we carried out the following activities: